Our Approach
OUR APPROACH
Close collaboration from the early phase of the design process. Adoption of Design-Led experiences and digital tools. Roadmap alignment to uncover synergies for joint value creation. All while leveraging technology from Marelli’s portfolio. The Co-Creation approach drives innovation, resilience, sustainability, and actionable insights to produce tangible business results.
OUR APPROACH
The Future is
Design-Led
DESIGN-LED INNOVATION
We design innovative technology with total flexibility and the most compelling vehicle experience for end users. Our software-based and cloud-connected technology means the vehicle is fully personalizable with features that can be updated and customized.
OUR APPROACH
OUR APPROACH
It’s our way of attracting the attention of early adopters and validating products early in the development cycle. We apply agile methodologies to continuously improve our products and processes. Presenting our customers with ideas driven by research, testing to gather feedback and deciding whether to go to market: this is the MVP, Minimum Viable Products and Processes. A design process based on a rapid feedback loop, continuous customer engagement, and our quick, agile, and aligned response.
Discover our technologies
TECHNOLOGY
technology
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